Finding Twitter followers for “diabetes”

Diabetes is a common life-long health condition and one of the biggest health challenges facing the UK today. There are 3.2 million people diagnosed with diabetes in the UK and an estimated 630,000 people who have the condition, but don’t know it.

Since 1996 the number of people diagnosed with diabetes has increased from 1.4 million. By 2025 it is estimated that five million people will have diabetes. Most of these cases will be Type 2 diabetes, because of an ageing population and rapidly rising numbers of overweight and obese people.Screen Shot 2015-02-05 at 07.32.05

Experts recommend that if we are to curb this growing health crisis and see a reduction in the number of people dying from diabetes and its complications, we need to

  • increase awareness of the risks
  • bring about wholesale changes in lifestyle
  • improve self-management among people with diabetes
  • improve access to integrated diabetes care services.

Social Media can play a huge role in supporting all of these aims.  But one of the challenges facing individuals and organisations with an interest in diabetes is how to identify just those people or accounts that have the greatest activity and followers in diabetes.

We used our revolutionary analysis tool – Find SoMeone in Health – to consider those who follow the Twitter accounts of the following range of organisations and individuals with a particular interest in diabetes:

  • @diabetesuk – “We are the leading UK charity that cares for, connects with and campaigns on behalf of all people affected by and at risk of diabetes”
  • @diabetesdaily – “Leading diabetes community – we want YOU to live a healthier, happier, more hopeful life!”
  • @diabetescouk – “The UK’s #1 diabetes community with over 125,000 members and 900,000 years of cumulative experience. Raising awareness of #diabetes with #BloodSugarSelfie”
  • @anniecoops – “Nurse / informatics / interest in leadership/ Live withT1 diabetes / social media lover / catlover – #henrycat /and manage #coopscoop”
  • @jdrfuk – “JDRF is 100% focused on curing, treating and preventing type 1 diabetes. Follow our #TypeOnesie hashtag.”

At each stage of our filtering, we were able to hone in on the most assiduous followers by only including those who followed all of these Twitter accounts, not just some of them. This resulted in a progressive filtering from 107,823 followers of @diabetesuk through 9,031 who also follow @diabetesdaily, 4,223 who follow both of these plus @diabetescouk, just 290 who follow all three plus @anniecoops and finally 217 who follow all four plus @jdrfuk. We then ranked the resulting filtered 217 Twitter accounts by their own number of followers and their own number of status updates.

To see details of the Top 50, click below

Find SoMeOne in Health – Diabetes

To find out more about the Find SoMeOne in Health product, see http://jbmccrea.com/needles-in-haystacks/