During 2011-12, we were part of the award-winning campaign team put together by agency Cogitamus to save Britain’s last major rail manufacturing facility, the Bombardier plant in Derby.
The campaign was mounted in the aftermath of the Government’s decision to award to Bombardier’s rivals Siemens a lucrative deal to supply trains for Thameslink. Working with Bombardier senior management, we successfully argued that the interpretation by the UK Government of EU bidding rules had unfairly disadvantaged Bombardier and placed in jeopardy Britain’s last remaining train manufacturing capacity.
Our main input into the campaign centred on mobilising national and local political, business and industry stakeholders, drafting and placing articles in the national press and helping prepare senior management for appearance before Select Committee hearings.
The campaign was one of the UK’s most visible and high profile campaigns during 2011-12 and was successful in its aims of helping secure the facility’s future, partly through convincing the Government of the need to restructure public procurement policy and procedures to give a level playing field to domestic industrial manufacturing.
In February 2012, the Government announced a £1bn deal for Bombardier to supply trains for London’s Crossrail project, saving the Derby plant and securing its future.
Cogitamus was proud to accept an award on behalf of the campaign team from Public Affairs News as 2012 Campaign of the Year – Private Sector.